Google Ads · Local SEO
A homeowner searches for a local service. The city pulls back to reveal the service area, identifies a local business, then follows its service team to the home after a call and booking.
Your home services
marketing team.
Google Ads, local SEO and websites. AI insights, expert action and a clearer view of your results.
Get StartedThe map is shown as a still image on this browser.
Built for businesses
that keep our homes running.
Explore your industry.
How quips improves your marketing.
AI helps us spot wasted spend and gaps in your marketing. Our team checks the findings and makes improvements, with your approval where needed.
A clearer path from search to booked work.
- The finding
- A repair campaign attracts people looking for replacement parts.
- The action
- Our team reviews the searches, excludes irrelevant terms and checks that the landing page explains the repair service.
- The follow-up
- Review relevant inquiries and cost per qualified lead, then matched jobs when those records are available.
From a local search
to your next customer.
Connect your ads, local visibility and website so customers can find your business and take the next step.
Illustrative journey: a customer searches for your services, visits your landing page and calls your business. Your team answers and confirms the booking.
Home services marketing.
Built to bring in more jobs.
Google Ads, local SEO and websites that help homeowners find your business, choose your services and get in touch. Start with what you need.
Google Ads
Match your ads to the services customers need.
We manage targeting, ads, landing pages and tracking around the jobs you want. See what we changed and which inquiries came from your ads.
- Search terms and budget checks
- Ads connected to relevant landing pages
- Call, form and qualified-lead measurement
AC repair
The service you searched for.
A clear next step.
- Review searches
- Match the ad
- 3Connect the page
Websites
Make it easy to choose your business.
Give customers a clear picture of your services, where you work and why they should call. A fast, usable website supports your ads, local search and every inquiry.
- Service and location content that answers questions
- Easy ways to call or request a quote on mobile
- Search foundations and checks before launch
A new service request.
Ready for your team to follow up.
- Service
- AC repair
- Source
- Website contact form
- Next step
- Contact the customer
- Explore
- Find the service
- 3Get in touch
Local Services Ads
Make more of your local leads.
We review your profile, service areas and job types. Your team responds to inquiries and shares which leads became jobs, so we can review lead quality with you.
- Eligibility, profile and service-area review
- Job types, availability and lead-quality review
- Lead cost and booked work, where records are available
- Service
- AC repair
- Source
- Local Services Ads
- Next step
- Confirm scope & availability
- Status
- Follow-up needed
- Business profile
- Customer calls
- 3Your team follows up
Local SEO
Be found in the places you work.
Keep your services, hours and contact details consistent on your Google Business Profile and website. Add useful local content and make it easy for customers to get in touch.
- Consistent details on your profile and website
- Service pages built around local searches
- Technical checks and inquiry tracking
AC repair · Your service area
Find service details and contact the team.
- Check the details
- Match the website
- 3Help people find you
Ads Landing Pages
Give every ad a clear next step.
Send ad visitors to a page that matches the service they searched for. Show what you offer, include customer proof where available and make it easy to get in touch on a phone.
- A clear match between the search, ad and page
- Focused content, proof and mobile contact options
- Form checks and agreed conversion tracking
Quote request received.
Ready for your team to follow up.
- Service
- AC repair
- Source
- Service-specific ad & page
- Next step
- Contact the customer
- The ad
- The matching page
- 3The inquiry
See the work. Understand the return.
Follow marketing spend through to qualified inquiries, booked jobs and recorded revenue. We explain what the available records show and where information is missing.
With matched job and revenue records, review cost per booked job and revenue against spend. To assess ROI, include the costs of doing the work, advertising and marketing fees.
Using ServiceTitan, Housecall Pro or another customer system? We confirm which records can be connected or supplied and how they can be matched.
- Marketing spendThe investment in reaching customers.
- Qualified inquiryA request your team confirms is a fit.
- Booked jobThe work your team confirmed.
- Recorded revenueThe value recorded against matched jobs.
How we measure the return
First confirm which inquiries were relevant and which became jobs. Match jobs and recorded revenue to their source where possible, leaving unmatched records unconfirmed. Revenue divided by ad spend is return on ad spend (ROAS), not profit. ROI also accounts for job costs and the full marketing investment. We distinguish booked value from collected revenue and explain any gaps in the data.
You run your business.
We manage your marketing.
Choose the support you need, with clear responsibilities from the start.
Get StartedWe do the marketing work.
We manage the campaigns, pages and tracking included in your scope. Our team handles the work and keeps you informed.
You set the business priorities.
You choose the services to promote, the areas to cover and the budget, based on the work your team can take on. Your team responds to inquiries and confirms which became jobs.
Agree the scope before we start.
Your proposal sets out deliverables, approvals and fees. Advertising spend is separate.
